EN
RU
For the second year running, we generate content for annual reporting at ALROSA, a public Russian company with a Level 1 listing on MOEX and the global leader in the diamond industry

Content generation for annual report

Challenge
To establish a strong and compliant reporting platform for this and future years while meeting reporting best practice
Our approach
We began by focusing on objectives, target audience, and key messages to plan the project. This helped us to outline the structure and content for each section of the annual report. While refining of text to ensure accuracy, clarity and consistency of style, our consultants advised on how to achieve best practice in disclosures and to comply with Russian annual reporting requirements and standards
Content services
  • Developing the initial concept and key messages
  • Conducting interviews with the senior management
  • Preparing the report, reviewing all amendments and supplements
  • Ensuring that the language and style are consistent throughout the report
Result
We faithfully presented the strengths, prospects and ambitions of ALROSA, engaging all stakeholder groups. Due to our integrated project approach we ensured maximum accurancy and efficiency
The team at Five has reinvigorated our annual reporting in the past two years taking us to an award-winning level in 2018, and with bigger and better ideas for this year

Pavel Prytkov / Corporate communications, ALROSA
Do you know someone who'd love this case? Tell them about it!
You can use the hashtag #5fivecc to talk about this case on social media